A make up artist job

The job of a make-up artist is my lifelong ambition. Since early childhood, I was impressed with the mysterious world of stage and cinema and eager to make a contribution to the sphere. I believe that make-up artists are making a great deal to make artists’ appearance before cameras intriguing and appealing. There are also a number of things about the career that appeal to me at this point. First, it involves communication with people. As make-up artists work with movie stars, television hosts, and theatre actors, this means communication with interesting, talented people who bring their gifts to stage presentations. As someone fascinated with the artistic world, I am eager to foster relationships in it that can turn into lasting friendships. Contributing to their looks on the screen and on stage, I can become an important person in their lives and one to whom they turn for support and advice. Second, I like the creativity of the job. A human face can appear to the world in such a distinct variety of looks that it is really breath-taking to imagine. The make-up artist can use one’s innate ability to add a new touch to anybody’s face, making it more or less impressive. I am excited to learn ways to present the same face from a different standpoint, demonstrating its different aspects and qualities. I believe that there is great opportunity to use one’s creative abilities in this kind of job. Since I am always booming with ideas, I feel that a job of such kind is right for me. Third, it is very important that this job relates to human beauty. Personally, I sometimes admire how good-looking people can be. People are so different, and the make-up artist’s job is to bring out their individuality, underscoring their most appealing qualities. Working on the human face is so exciting because, no matter how trite this phrase seems, the face is the mirror of the soul and is thus the most important part of appearance. Trying to reveal the beauty of the human face is very exciting, especially when one works with a face that does not fit into social beauty standards. I would be especially thrilled to work on such faces, attempting to show the world the inner beauty of these people. I also enjoy the technical part of the profession and its various challenges. I know that I will have to gain a thorough understanding of technical issues involved and details of the photographic process, shooting, colors, special effects, and the like. I am really interested in seeing all these details in work and gain a thorough understanding of them. When I finish the make up artist school, I intend to seek a job, perhaps on television or in the movie industry. This is my first choice because I believe that a make-up artist has a lot to do in those areas. This work is going to be creative and offer opportunities for self-development. I would love to secure a permanent job with a film-making company or a TV channel. I understand that it may be unrealistic at some point and therefore am prepared to deal with assignments on a contract basis, offering my services to different companies for temporary projects. I hope that over time, as my experience increases, I will obtain access to interesting projects with attractive compensation. Preparing make-up for a well-known movie would be the pinnacle of my career. To attain this goal, I plan to do a lot of networking in the industry and related trade bodies and associations. In this way, I can increase my participation in the industry and foster good connections. I would also love to find a mentor who can guide me through the intricacies of the profession. This is why I would gladly accept an assistant position as my first job. I hope that with due effort, a career in this industry can become a reality for me. Â   Â  

Case-8-Accra-Beach-Hotel Analysis

Mc Donald’s and Subway Services Marketing 2011 Submitted By: Ankit Singh Mc Donald’s and Subway Table of Contents CORE SERVICE AND VARIOUS SUPPLEMENTARY SERVICES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 FACILITATING SERVICES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 ENHANCING SERVICES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 HARD AND SOFT SERVICE STANDARDS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 CHANNELS OF SERVICE DELIVERY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 COMMUNICATION MIX †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 SERVICE BLUEPRINTING†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 SERVICESCAPE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 SERVICE QUALITY GAP MODEL AND QUALITY DIMENSIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 28 PRICING STRATEGY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 35 Critical Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 3 Mc Donald’s and Subway Table of Figures Figure 1: SubWay – Flower of Service †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Figure 3: Facilition Services †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Figure 2: McDonald's – Flower of Service †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Figure 4: Communication Mix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16 Figure 5: Role Of Communication Mix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 Figure 6: McDonald – Go Global Act Local †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 Figure 7: Mc Donald's Blueprint †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Figure 8: Subway-Blueprint †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 Figure 9: Service Gap Model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 28 Figure 10: Characteristics and Evaluation Outcomes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 29 Figure 11: Strategies to influence expectations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 0 Figure 12: McDonald's Pricing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 36 Figure 13: SubWay Pricing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 38 Figure 14 : SubWay & Mc Donald ‘s Pricing Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 41 4 Mc Donald’s and Subway CORE SERVICE AND VARIOUS SUPPLEMENTARY SERVICES SUBWAYSUBWAY has come a long way in India since it opened its first restaurant in India. Young Indians have warmed to the image of the American chain, and made it one of their favorite places to swarm to, and hang out in. Subway has very successfully entered the Indian market and sustained its growth by developing a unique menu to appeal to the Indian taste. If you are a foreigner visiting India, you might be interested in indulging in some of the Indianite treats at Subway — for example, the legendary paneer tikka sandwich. Also, as an Indian you might be interested in some of Subway’s Continental trea ts like the Italian B.M. T. Subway offers a wide variety of submarine sandwiches and salads on its menu. It offers an assortment of vegetarian and non-vegetarian fares. They also cater to the health-conscious customers by providing them with 97% fat free subs. Subway offers a separate specialty menu for breakfast. Apart from subs and salads, they also provide side dishes like cookies, desserts and beverages. Subway allows customization of sandwiches by offering a variety of gourmet breads, different kinds of flavored meat, fresh and exotic vegetables and variety of sauces, both low and high calorie.Following the â€Å"Think Global, Act Local† policy, it offers ingredients specific to the locations; for instance, it offers Halal meat in Hyderabad. MCDONALDS McDonald's is without a doubt the world's largest and fastest growing restaurants in the world, serving food and drink to 38 million customers daily. Right from its inceptions through being multi-billion dollar quick servic e restaurant, hamburgers and fries have always been at the front of McDonald's menu. However, their menu has expanded keeping the taste and the lifestyle of the local customers in mind.Its extensive menu also offers a full range of desserts, hot and cold drinks to cater to everyone. McDonalds underlying strategy for success in the Indian market is- â€Å"Local sourcing is the key for Truly Indian products†. Prior to its launch into India, it invested six years to develop its unique cold chain, 5 Mc Donald’s and Subway enabling customers to enjoy highest quality products, absolutely fresh and at a great value. Keeping the culture of India in mind, McDonalds does not offer any beef or pork items. It has developed a specialty menu unique to the Indian palate with a variety of vegetarian and non-vegetarian selections.They are also conscious enough to prepare vegetarian food separately and this separation is maintained throughout the various stages of preparation. So much s o that the mayonnaise and the soft serves are also 100% vegetarian and its uses only vegetable oil as a cooking medium in India. They also have an exclusive menu for breakfast. McDonalds also caters to the tastes of the local people. In Hyderabad, they offer â€Å"Halal Meat† for the non-vegetarians which they quite explicitly convey to its customers through a signage.The efficiency with which the staff at Subway and McDonalds serves the customers is enhanced by the range of services that supplement the core service. Following the flower of services approach, the given figure shows the services that support the core service at Subway. FLOWER OF SERVICE FOR SUBWAY Figure 1: SubWay – Flower of Service FLOWER OF SERVICE FOR MCDONALDS 6 Mc Donald’s and Subway Figure 2: McDonald's – Flower of Service These services can be broadly classified as facilitating and enhancing services: †¢Information †¢Ordertaking †¢Billing †¢Payment Facilitating Enhancing Figure 3: Facilition Services Consultation †¢Hospitality †¢Safekeeping †¢Exceptions 7 Mc Donald’s and Subway FACILITATING SERVICES INFORMATION Information to customers at Subway is provided through different ways: Directions: in case of Subway, they provide a signage to direct the customers to the vegetarian and the non-vegetarian counters. Also, both Subway and McDonalds have user-friendly websites wherein customers can log on from any place at any time to locate their nearest stores. Prices: Prices of the different items of food available at both Subway and McDonalds are displayed on a display board. Apart from that it also displays he prices of the other side dishes which the customer might want to buy. Instructions on using core product: Since Subway is a made-to-order restaurant where a customer has full freedom to customize his sandwich, for a first-time customer, there are instruction sheets at both, vegetarian and the non-vegetarian counters t hat instruct the customers on the steps to follow to place an order for a sandwich. It also lists down the variety of ingredients and gourmet breads that it offers to its customers. Notifications: At Subway, they are prompt enough to notify its customers of any technical problems that might bring inconvenience to them.At times, when the toaster is not in working condition, they put up a notice communicating the same. Both Subway and McDonalds also notify the customers of any promotional or â€Å"combo offers† for the day through posters and leaflets. They allow customers to sign up for offers on the net to get regular notifications on current offers and current news on Subway. Conditions for service: At McDonalds, they promise to deliver the order within minute, at particular time slots, else they give a soft-drink free to the customer.This information is very explicitly visible to make sure that no customer misses to notice it. ORDER FULFILMENT 8 Mc Donald’s and Subwa y The order entry methods followed at Subway are: On-site order fulfillment: Here the customers are served immediately as the orders are placed. Once the customer has decided what to eat, that is, a sandwich or a salad, he moves on to the next step where he chooses bread from a variety of gourmet breads for his sandwich. He also decides the size of the sandwich he would like to have, that is, 6-inches or foot-long.In the next step the customer gets the option of adding extra ingredients to his/her sandwich like double layers of meat or extra cheese for better taste. He then chooses the assortment of vegetables he would like to have. The last item on the list of ingredients is the variety of sauces that subway offers. The customer might want to supplement the sub or salad with his choice of drinks. At McDonalds, they follow an on-site order fulfillment method too, where they promise to deliver the orders in a minute, else they give a soft drink free.McDonalds also allows its customer s to enjoy its meals while they are on their move. Through â€Å"McDonalds Drive Thru†, customers enter the â€Å"drivethru†, place their orders and pick then up within minutes. Web-site order placement: McDonalds allows its customers to become members which in turn helps them place orders online. Telephone order placement: Subway also promises an express delivery facility to offices and home which allows customers to place orders through phone. McDonalds provides home delivery service to its customers with no restriction on the minimum order.However, they charge an additional fee of Rs 20/- per order irrespective of its size. BILLING The billing process goes very systematically. A typical customer would start by placing orders looking at the display board. As he makes his order, the amount due is displayed on the machine after each item is entered. Once all the items have been recorded, the billing machine displays the total amount due. The person who is recording als o verbally states the amount due as a confirmation. The invoice is generated and the payment is made.The billing process uses all the four elements, namely 9 Mc Donald’s and Subway Invoice for individual transactions Verbal statements of amount due Machine display of amount due PAYMENT Payment at both Subway and McDonalds is done using the conventional method of payment through cash or card. The customer is allowed to make payment through credit card only above billing of a certain amount. Also, they provide coupons and vouchers through newspaper inserts, which can be redeemed by the customers. ENHANCING SERVICESCONSULTATION The staff at the counter provides customized advice to customers who are visiting both Subway and McDonalds for the first time. They also help customers decide on what orders to place and which combo offers to avail. HOSPITALITY Subway is seen as a place to hangout with friends. Customers, mostly the younger generation go to Subway when they need to sit, eat and drink with their friends. Also, a Subway outlet is usually never jam-packed with customers, hence there is never a queue to enter or place orders. Thus, there is never a need for waiting space.The customers could also sit for as long as they want without being asked to leave. McDonalds offers high quality products at affordable prices which it promises to serve on time. They have a policy of greeting every customer with the traditional â€Å"Welcome to McDonalds, How may I serve you†. A lot of importance is given to the smile during the greeting. Each McDonald’s outlet has a washroom for must. 10 Mc Donald’s and Subway SAFEKEEPING Subway provides the perfect ambience by ensuring that the outlets are clean, the seats are wellspaced out and it allows the customer to sit back and relax.Their packaging for take always is also ecofriendly and attractive. McDonald's is driven by the philosophy of Quality, Service, and Cleanliness & Value for Money. This transl ates into a commitment to provide customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price. This effectively means that the McDonald's menu is priced at a value that the largest segment of the Indian consumers can afford while at the same time ensuring that quality is not sacrificed for value. The packaging at McDonalds for orders ike â€Å"Happy Meals† which most of the times contains â€Å"happy Toys† and other such items are a major attraction for the kids. These Happy Meals have different toys which when collected will form a set. This in turn, attracts children and increases the sales. EXCEPTIONS Subway caters to the needs of the health conscious customers by providing them 75% fat-free subs and salads. Also, Subway has a policy of getting a feedback form filled by its customers. HARD AND SOFT SERVICE STANDARDS MCDONALDS McDonald’s aims to provide 100 percent total customer satisfaction.In orde r to achieve this goal , McDonald’s relies on its operating philosophy based on QSC & V – Quality, Service, Cleanliness and Value. McDonald’s believes that customer satisfaction is crucial to the success of the brand and all restaurants must perform to the standards. These standards are used in both company owned and franchised restaurants. QUALITY Hard Standards: 11 Mc Donald’s and Subway Best ingredients: This is achieved by its commitment to sourcing all its requirements from local farmers and suppliers. Before entering India, the company spent six years and Rs. 50 crore to set up its supply chain. In India McDonalds pioneered the cold chain management which helps keep vegetables and processed products safe for a longer time. Potato farming in Gujarat Radhakrishna Foodland (Distribution partner) focused all its resources to meet McDonald's expectation of ‘Cold, Clean and On-time Delivery’. Trikaya Agriculture (Supplier of fresh Iceberg let tuce) uses a cold chain to store and transport lettuce to maintain freshness all year round. Pre-cooling rooms ensure field to 2 degrees in 90 minutes.Dynamix Dairy (Supplier of cheese) has a completely computer controlled automation equipment to supply cheese to McDonald’s. Vista Processed Foods Pvt. Ltd (Supplier of chicken and vegetables) has storage facilities to maintain temperatures as low as -35 degrees to ensure freshness. Preparation Standards: Best quality standardized ingredients ensure standardized preparation standards can be followed. Every product has a fixed procedure of preparation. However, newer McDonald’s stores offer MFY (Made for You) where the product is made only after the order is placed. Other standards: Use FIFO (First in First Out) for all inventories.Reverse osmosis water treatment plant – best technology for water purification at every outlet to provide water. Strict standards for vegetarian products including eggless mayonnaise and eggless icecream. SERVICE Some soft standards followed by McDonald’s staff are Welcome every customer with a smile and are genuinely friendly at all times 12 Mc Donald’s and Subway Deliver consistent standards of hospitality Seize opportunities to interact with customers in a personal and positive way Be well informed about product contents and nutritional information Always appear clean and well groomed.Hard standards Serve fresh and hot Serve within one minute of receiving order or give a free coke. This is implemented in a few outlets and is not applicable during peak hours. Cleanliness and Hygiene The counters, tables, floor area are to be kept clean at all times. All staff required to cover their heads and wear gloves when within preparation area. All these standards are evaluated by mystery shoppers and rated. This is called a RVR Restaurant Visitation Report) which provides a snapshot of the stores performance over a period of a few hours. The stores are graded either A, B, C or F.SUBWAY No information is available on the hard standards followed by the company. Below are some soft standards Subway has laid out. Quality All material, vegetables, sauces, meat and cheese have to be sourced from the supplier certified by Subway. Franchises cannot procure from other non-certified suppliers. All material has to be stored at specified temperatures to ensure freshness. All franchises are required to abide by the Gold Certification standards of Subway. Cleanliness All employees must at all times wear gloves while making a sandwich or handling material.All employees must at all times wear a plastic covering their hair to ensure hygiene. Service The employees should greet the customer with a smile. 13 Mc Donald’s and Subway They should help customers choose combinations to customize their Subway Sandwich by making suggestions. During calls for home delivery, all the requirements of the customer should be attentively noted and followed. CHANNE LS OF SERVICE DELIVERY SUBWAY Subway uses Franchising as its channel of delivery. Subway currently has 35340 restaurants in 98 countries. This is being followed by Subway from its inception.As all franchisers, Subway requires each store to operate by the strict standards of quality, service and cleanliness defined by the company. The Subway franchise ensures that safety measures are taken by all its franchisees to provide quality food. All employees need to use gloves at all stages of food handling. Members of the specialty food franchise have to attend a training course in their local area in order to provide needed information to their employees on this regard. Fresh food stock preparation and temperature regulation helps the fast food franchise to keep up its high standards of hygiene.It is to provide the necessary specifications on the levels of cleanliness to be maintained by franchisees that the Subway franchise initiated â€Å"Gold Standard† policies. However, there ha ve been several problems faced by Subway along the way. Quality standards: There have been several complaints from consumers all over the world regarding quality issues of vegetables, meats and sauces used in Subway sandwiches. Most of these issues arise due to improper storage of materials in the store. Temperature controls aren’t maintained resulting in spoilage and wastage.Legal woes: Subway has faced more legal cases than most other franchises. Franchisees complain that even one slip results in threatening letters from the head office. Or complaints regarding too many stores opening in the nearby areas resulting in cannibalization. 14 Mc Donald’s and Subway Many instances have been cited by franchise holders where Subway has unfairly penalized them. MCDONALDS McDonald's is the world's leading global foodservice retailer with more than 33,000 locations in 118 countries. McDonald’s has several company owned stores, but uses Franchising for both domestic and in ternational expansion.McDonald's India was set up as a 50:50 joint-venture between McDonald's at a global level and regional Indian partners such as Hardcastle Restaurants Private Limited in western India, and Connaught Plaza Restaurants Private Limited in northern India. McDonald’s currently has over 220 restaurants in the country. McDonalds doesn’t provide any financial assistance and absentee ownership of finance is not allowed. Also, the financial requirements are quite steep. MFY- In order to implement the MFY (Made for You) option for customers, the franchises are required to upgrade their equipment at their own expense.This caused some problem with maintaining standard service across all outlets. Pricing and menu may also be a point of difficulty for the franchiser and franchisee as prices vary between company owned and franchised stores. Inconsistent standards- There are several instances of poor service or disgruntled customers complaining about the quality of food served. This is because it is difficult to enforce the exact same standards in all franchised stores. 15 Mc Donald’s and Subway COMMUNICATION MIX COMPANY External Marketing Communications Advertising Direct Marketing Sales Promotion Public RelationsInternal Marketing Communications Vertical Horizontal PROVIDERS Interactive Marketing Communications Personal Selling CUSTOMERS Customer Service Centre Service Encounter ServiceScapes Figure 4: Communication Mix The diagram above clearly explains a generic model for communication which is being implemented by services based companies in the world. The communication model is divided into 3 parts as clearly seen above:a) Internal Marketing Communications: It company should manage the information and its flow from company to employees in order to accurately and consistently reach to customers who are hearing and seeing it. ) External Marketing Communications: These are the channels (not under the company’s control) throug h which the company disseminates the information to its customers. These channels provide equal opportunities to all the companies for communication to masses. 16 Mc Donald’s and Subway c) Interactive Marketing Communications: These channels are in direct contact with the customers when it experiences the services in form of servicescapes, service encounters, Customer Service centers and company’s frontend employees.Mc Donalds Extracurricular Crew activities, Free employee meals in the restaurant, MahaBucks Performance-linked pay, Graduate Career Advancement Programme, In House Training Courses Employee of the Month Newspapers, Magazines Television, Radio, Movies Hoardings, Pamphlets, Banners Emails Websites, Banner Ads, M-Commerce Movies Coupons Combo Meals, Corporate Rebates Nickeldon Toys HCL Laptops Every Month press releases, News Yes Children's Day , Birth Days Bollywood Actors Subway Extracurricular Crew activities I N T E R N A L Horizontal Company Policies Ver ticalIn Housing Training, Performance-linked pay Employee of the Month Newspapers, Magazines Television, Radio Hoardings, Pamphlets, Banners, vehicle advertising on Cabs Emails Websites, Banner Ads, M-Commerce Movies Coupons Goodies , Corporate Rebates No No Internal Branding Branding Through Employees Print Broadcast S E R V I C E M A R K E T I N G Advertising Outdoor Direct Mail Internet & Mobile Discount Coupons Rebate E X T E R N A L Sales Promotion Gifts(Toys) Co – Promotional Activities Press Release News Yes World Health Day Sports Persons 17 Public RelationsSponsorship Shows, Exhibitions & Special Events Media Coverage Mc Donald’s and Subway 1. McDonald’s retail outlets to encourage young voters for the Lok Sabha elections. 2. McDonald’s ties up with Symbiosis Institute Facebook , Twitter C O M M U N I C A T I O N M I X CSR Activity Fit to Hunger Social Media Facebook , Twitter, YouTube Confirmation Calls for Home Delivery Personalisation and Cust omization of Sub. NO Countrywise Website NO Customer Service Personal Selling Sales Executive Tele- Marketing Confirmation Calls for Home Delivery Probing and giving alternatives for better Deals.NO Countrywise Website NO I N T E R A C T I V E Instruction Material Website Brochures Catalog Signage Interriors Servicescapes Mascot Stationary Employee Uniform Remote Encounters Name Boards Kids Zone, Interior Menu Board Ronald Donald Mc Donalds on tissue Paper ,Tray Paper and Sauce Sashes Dress Code Online orders Placing orders on phone At Franchises Name Boards Normal Interiors NO SubWay on Tissue Paper & Tray Paper Dress Code Online orders Placing orders on phone At Franchises Service Encounters Phone Encounters Face to Face 18 Mc Donald’s and Subway Role of the Various Communication MixFigure 5: Role Of Communication Mix 19 Mc Donald’s and Subway Figure 6: McDonald – Go Global Act Local 20 Mc Donald’s and Subway SERVICE BLUEPRINTING Figure 7: Mc Donald's B lueprint 21 Mc Donald’s and Subway 22 Figure 8: Subway-Blueprint Mc Donald’s and Subway SERVICESCAPE It is a well known fact that the environment in which a service is executed is important. They physical environment or the Servicescape provides cues about the quality and character of the service quality and character of the service, cues that consumers look for both before and after buying and that affect their experience of it.Typology of McDonalds and Subway based on variation in form and Use of the Servicescape: Servicescape Usage Complexity of the Servicescape Elaborate McDonalds Subway Interpersonal Service-Both customer and employee MCDONALDS McDonalds recognizes culturally defined expectations in allowing its franchisees around the world tremendous freedom in designing their Servicescape. McDonald’s strategy is to have restaurants worldwide reflect the culture and community in which they are found. Elements of Physical EvidenceFacility Exterior: Exterior Design: McDonalds design exhibits a sense of â€Å"Forever Young† look with bright red and yellow colours appealing to the children and establishing its family restaurant positioning. The building provides a practical, contemporary design that aligns with the McDonald's brand essence while accommodating the latest operational and consumer experience standards. Their mascot Ronald Mcdonald is also present outside each of their restaurants. McDonalds 23 Mc Donald’s and Subway always have all glass restaurants.McDonalds has always clearly identified and managed the various clues that customers use to form the impressions and feeling about their company. In addition to this, McDonalds has separate take away counters in order to save time of their patrons. Signage: All of McDonalds external signage reads as, â€Å"McDonalds-Family restaurant. Also keeping in mind with the local language, all McDonalds restaurant have their name boards in Hindi. McDonalds strongly believes in adhering to the local sentiments and hence none of the outlets in India sell Beef products and every restaurant has this mentioned.Also McDonalds, strongly believes in glass branding for any new products or services they offer. Most of the communication is designed to cater to local tastes and preferences. Parking/Landscape/Surrounding Environment: All McDonald outlets are located are accessible and present everywhere thus capitalizing on brand recognition. Most of the McDonalds have their own restaurants and hence the seating space available is exclusive to McDonald’s patrons. Also McDonalds offers proper parking facilities for its highway restaurants. Facility InteriorAll McDonalds outlet are standardized in terms of layout and have proper in-store branding. The 24 Mc Donald’s and Subway â€Å"Young and Cheerful† design concept is a progressive, youthful, and energetic environment with open views for social interaction. All McDonald outlets are huge with p roper aisles and passages with appropriate signage for seating arena, lavatories, wet floor and food counters. McDonalds has a Made for You food preparation platform. MFY is a unique concept (cooking method) where the food is prepared as the customer places its order.This cooking method has helped McDonald’s further strengthen its food safety, hygiene and quality standards. McDonalds also has illuminated Menu boards that offer a mix of both vegetarian and non vegetarian burgers along with other savories and drinks. McDonalds also has proper queues for placing order and often there is a executive who assists you in order placing. Also McDonalds gives toys for children thus making them wanting to come back. The other visible cues are color, lighting, in-store music, employee uniforms and trays with literary.McDonalds has ample in store lighting and directly in? uences an individual’s perception of the de? nition and quality of the space, in? uencing his or her awareness of physical, emotional, psychological, and spiritual aspects of the space. The bright McDonald stores ensure prompt handling and evaluation of products. In all McDonald stores the lighting is perceived as more pleasant than other fast food environments. The color scheme that McDonalds uses exhumes cheerfulness and warmth. Red depicts vibrance, cheerfulness while yellow depicts friendliness and brightness.At McDonalds, music is a positive auditory cue stimulating specific consumer behaviour and emotions. Music appears to influence buyer-seller interaction. There is audio played about the latest offers and products. Also a balance and constant sound creates a pleasant sound environment. All employees at McDonald are provided with uniforms and name badges along with caps with McDonald signature â€Å"M† arch. Employees are also trained with appropriate soft skills to address customers. Every employee or front line executive greets the customer and exchanges pleasantries 25Mc Don ald’s and Subway which makes them happy. McDonalds also has the policy of serving within one minute or they give free redeemable coupons on the next visit. SUBWAY Elements of Physical Evidence Facility Exterior: Subway sandwich restaurants are often simple eat outs using minimal architecture and traditional branding with yellow and white shades. The facility exterior often gives a look of freshness and is located amidst other eateries in food courts of malls or recreation centres. Signage: The signage at every Subway store is uniform as per international standards.The store size is generally small and hence there is no room for enough glass branding. Unlike McDonalds, Subway doesn’t have extensive branding on door panels and windows. Facility Interior: The size of any Subway outlet is small in relation to McDonalds, Also, since Subway outlets are located in multiple eatery zones they do not have an exclusive seating arena for its patrons. However the exclusive Subway s tores has minimal seating arena. The in-store lighting is sufficient however not exclusively bright as seen with McDonalds.The color scheme used in all subways is Green depicting a sense of Freshness. Most of the subway outlets have the aroma of freshly baked cookies that draws one towards it. The employees have a proper uniform and our courteous. Also the person who takes your order is the same one who prepares your Sub thus allowing more time for interaction. Since every Sub is customized as per the customer it takes time. 26 Mc Donald’s and Subway However all the ingredients used are fresh and thus adhere to Subway-Eat Fresh strategy. Roles of ServicescapePackage McDonalds Strong visual metaphors, right from its outlets to the employees to the trays to ketchup cups Well designed outlets with appropriate with signs, appropriate ventilation and proper seating arena The goal of being the customers â€Å"third place† is achieved with comfortable chairs, children play ar ena for customers to interact Red and Yellow colour scheme along with McDonald branding to differentiate from others. Subway Visual metaphors in the form of wrapping paper, beverage cups. Small outlets or kiosk with minimal signs and few seats. More of a restaurant to have a quick bite. FacilitatorSocializer Differentiator Regular branding 27 Mc Donald’s and Subway SERVICE QUALITY GAP MODEL AND QUALITY DIMENSIONS Figure 9: Service Gap Model The five gaps that organizations should measure, manage and minimize: Gap 1 (listening gap) is the distance between what customers expect and what managers think they expect – Clearly survey research is a key way to narrow this gap. Gap 2 (standard and specification gap) is between management perception and the actual specification of the customer experience – Managers need to make sure the organization is defining the level of service they believe is needed. 8 Mc Donald’s and Subway Gap 3 (performance gap) is from the experience specification to the delivery of the experience Managers need to audit the customer experience that their organization currently delivers in order to make sure it lives up to the specification Gap 4 (communication gap) is the gap between the delivery of the customer experience and what is communicated to customers – All too often organizations exaggerate what will be provided to customers, or discuss the best case rather than the likely case, raising customer expectations and harming customer perceptions.Finally, Gap 5 is the gap between a customer's perception of the experience and the customer's expectation of the service – Customers' expectations have been shaped by word of mouth, their personal needs and their own past experiences. Routine transactional surveys after delivering the customer experience are important for an organization to measure customer perceptions of service Service Quality dimensions ? ? ? ? ? ? ? ? Tangibles: Physical evidence of se rvice Reliability: Consistency of performance and dependability Responsiveness: Willingness/readiness of employees to provide service in timely manner Credibility: Trustworthiness, believability, honesty Security: Freedom from danger, risk, doubt Guarantee , Certification Competence: Possession of required skills to perform service Access: Approachability and ease of contact Courtesy: Politeness, respect, consideration, friendliness E Empathy Assurance Figure 10: Characteristics and Evaluation Outcomes 29 Mc Donald’s and Subway Figure 11: Strategies to influence expectations SUBWAYLocation: City Centre Mall, Banjara hills, Hyderabad Mode of service delivery: mainly â€Å"Self Service Model† Number of visit: 3 (to check reliability) In our visit to SUBWAY there we had initial perception about the subway of â€Å"low calorie fast food alternative which is quick and fresh†. Reason for this perception was firstly their tagline â€Å"EAT FRESH† and their comme rcials starring Jared who had lost something like 150 pounds by eating an all-Subwaysandwich diet. Finally we also had in mind that there will be offer of day â€Å"SUB OF THE DAY† with this perception when we visited to SUBWAY there was no disappointment at all.From their nutrition charts we could make out that we can have good low calorie food. This was tangible cue on the counter making us aware that they provide what they convey. But best was, they were also having option of normal full of calorie diets for those who like it that way so in our group no one has to compromise. One of the service facilitator for us their separate VEG and NON VEG counter and their separate preparation counter. *Experience till this place actually reduce the â€Å"communication gap† as we were getting all we expected and it was in level of tolerance service zone so it was a good service.Dimension for service in terms of 30 Mc Donald’s and Subway tangible quality was good as emplo yees were properly dressed, hygienic and clean area, good seating arrangement but in combination with other restaurant and finally good ambience with music. After looking at this entire scenario there was â€Å"assurance† that food delivered will be good and in accordance with expectation. We were quit assured with the quality because of the brand image they have in the market. Finally they replace the food if something goes wrong this also increase assurance from their side which is generally unsaid case for all the restaurants.Now further we went to place our order, here we were having ample of â€Å"tangible cue† (physical evidence) which helped us in making the decision, what to order? Further all information about the sub of the day was provided and people were assisting if extra information was required. Finally after billing we went to counter which were situated adjacent to each other to place order. We got customized subs and employees we continuously asking t he way we want from which loaf to what and how much inside that loaf in the same charge. That was a good experience.Finally we had our food and as soon we were finished person came and immediately cleaned the table. *Experience Regarding the tangible cues, were quiet evident as person making sub was wearing gloves and hair cap. Fresh plates were served. All products of papers and plastic were recyclable. Quality of food was good as they were fresh and prepared in front of eyes in accordance to our taste. This actually reduce â€Å"performance gap† as they were pretty good in the employee end. Service delivery was also in time there was no â€Å"standard and specification gap†. Listening gap† was not there as they actually served the food in the way we asked them to prepare and there was no mistake in any of our food. Even each person (employee) was well versed in Hindi, local language and English. â€Å"Empathy† wasn’t that great as they were polite but were in rush as customer were waiting because there were only two person preparing the sub so they have to rush. They were quiet â€Å"responsive† to what were ordering and even when we ask to clean table again it was done immediately. Quiet â€Å"reliable† service as they delivered all aspects equally to all of us and in our every visit.They also asked us to fill the feedback form that was good and person requested to do it. Service gap- Due to lack of loose small denomination money we were not refunded Rs. 10 change even after 45 min when we were going back. They assured that they will do it when we are returning but still it didn’t happen. They don’t provide the timeline in which you will get your order so if there is rush you 31 Mc Donald’s and Subway have to wait long. Even if we have to wait there is no magazine or television which make time cross by ease. Finally common sitting arrangement which make their customer dependent on rush in other restaurant.This can be reflected in low standard GAP and finally to performance gap in case of return of change. This will affect customer faith to their assurance level. Finally there was no operational cues format so disorder of cues was bound to happen. Mc DONALD Location: City Centre Mall (1st floor, Banjara hills, Hyderabad) Mode of service delivery: mainly â€Å"Self Service Model† Number of visit: 3 (to check reliability) In our visit to Mc DONALDS there we had initial perception about the mc Donalds of â€Å"tasty food with fun† and basically reasonable family and friends restaurant.Reason for this perception was firstly their tagline â€Å"I m lovin it† and their adds on different places with packaging and also else were. Finally we also had in mind that it will be not costly at all. When we reach there it was different then subway in many respect firstly, multiple delivery counter and no separate counter for VEG and NON veg. separate sitting spac e and even different private meeting hall. Nice ambience, good music and clean place to enjoy food. There were multiple counters each taking order then and there and no customization. Here look at menu and order whatever you like from the menu.Lot of tangible cues which help in deciding meal and there were lot of complementary priced meals options. It is for the entire segment who seeks value for money apart from quality. *Experience till this place actually reduce the â€Å"communication gap† as we were getting all we expected and it was in level of tolerance service zone so it was a good service. Dimension for service in terms of tangible quality was good as employees were properly dressed, hygienic and clean area, good seating arrangement. After looking at this entire scenario there was â€Å"assurance† that food delivered will be good and in accordance with expectation.We were quit assured with the quality because of the brand image they have in the market. Finally they replace the food if something goes wrong this also increase assurance from their side which is generally unsaid case for all the restaurants. Now further we went to place our order, here we were having ample of â€Å"tangible cue† (physical evidence) which helped us in making the decision, what to order? Further all information about the meals which we generally happy meals were provided and people were assisting if extra information 32Mc Donald’s and Subway was required. Operational line management were there apart from lot of counters and for entertainment they have television ads running around so even peak hours and even waiting was easy. Apart from this they say delivery in 5 min else free which they stick too. That was a good experience. Finally we had our food and as soon we were finished person came and immediately cleaned the table. *Experience Regarding the tangible cues, were quiet evident as person serving at back were wearing gloves and hair cap. Fre sh plates were served.All products of papers and plastic were recyclable. Quality of food was good as they were fresh and prepared in front of eyes at the backend. This actually reduce â€Å"performance gap† as they were pretty good in the employee end. Service delivery was also in time there was no â€Å"standard and specification gap†. â€Å"Listening gap† was not there as they actually served the food in the way we asked and they used to recheck the order before placing them apart this was mechanized function so error was less. Even each person (employee) was well versed in Hindi, local language and English. Empathy† was good as they were polite even while waiting because there were many counters to serve and no customization so efficiency can be maintained even with the speed. They were quiet â€Å"responsive† to what were ordering and even when we ask to clean table again it was done immediately. Quiet â€Å"reliable† service as they del ivered all aspects equally to all of us and in our every visit. Service gap. Yes one of our friends got free coke for not getting food ordered in 5 min this was a performance GAP and free providing increases assurance quality of the Brand.They have good level of responsiveness as they were delivering in time and response to complain was also very quick. 33 Mc Donald’s and Subway Rating on Basis of high low and medium Service quality dimensions (high is good Assurance and low is bad) Tangibility Empathy Responsiveness Reliability Service gap (low is good and high is Listening bad) Communication Performance Standard SUBWAY medium medium high high medium low low medium low Mc DONALDS medium high medium high high low low low low 34 Mc Donald’s and Subway PRICING STRATEGY Pricing is the process of determining what a company will obtain in exchange for its products.Pricing factors include: Manufacturing cost Market place Competition Market condition Quality of product. It is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix. The other three aspects are product, promotion, and place. Price is the only revenue generating element amongst the four Ps, the rest are cost centers. When deciding on pricing objectives the organization or company must consider: ? The overall marketing, financial and strategic objectives of the company ? The objectives of the product or brand ? Consumer price elasticity and price points ? The resources available with the organization.A well thought out price for a product or service should fulfill three things: ? Achieve the financial goals of the company ? Fit the realities of the marketplace ? Support a product's positioning and be consistent with the other variables in the marketing mix. Pricing strategies are of various types mainly:? Competition – based pricing ? Cost-plus pricing ? Price skimming ? Penetration pricing ? Limit pricing ? Premium pricing ? Target pricing 35 Mc Don ald’s and Subway ? High – low pricing ? Value based pricing MC DONALDS Value Pricing McDonald’s has a unique pricing strategy that falls exclusively on their many product lines.Their Value Meals fall into the category of value pricing. McDonalds has certain value pricing and bundling strategies such as happy meal, combo meal, family meal etc to increase overall sales volumes. For example, you can order a Mc Veggie Value meal that comes with a Mc Veggie burger, medium drink and fries for around Rs99 where the customer can save Rs 39 if he/she bought the food items separately. You can Super Size this meal to get a large drink and large fries for a little more money or you can go with another value meal that might include different items for ifferent price. Figure 12: McDonald's Pricing Also in its promotions, M c D o n a l d ’ s c a m e u p w i t h a v e r y c a t c h y p u n c h l i n e â€Å" A a p k e z a m a n e m e i n , b a a p k e zamane ke daamâ₠¬ . This was to attract the middle and lower class consumers and the effect can clearly be seen in the consumer base McDonalds has now. 36 Mc Donald’s and Subway Promotional Pricing To promote its breakfast menu Mc Donald’s has come up with a new scheme of giving Rs 20 off on its Great Breakfast meal.This kind of promotional pricing is adopted to target new customers, to increase its base of customers and to give a variety in its offerings to its existing customers to help increase volume. SUBWAY Value Pricing Subway tries to create value products by service in terms of quality, ambience, variety, and convenience. By introducing the concept of sub of the day the company tries to satisfy the needs of its present customers by creating a sense of curiosity amongst in the sense they would want to know what sandwich is the sub of the day. 37 Mc Donald’s and SubwayFigure 13: SubWay Pricing Bundling Strategies Subway offers combo offers of a sandwich, potato chips/coo kie and a drink at only Rs. 45 extra for a medium size meal and Rs. 50 for a large size meal. Promotional Pricing To increase its current consumers base and also to attract new customers, Subway has come up with new campaign where with any 6 inch sub and a medium beverage the company is offering another 6 inch sub for free. In September 2011, Subway has introduced a buy one get one free offer on Mondays. This is valid on all its sandwich offerings. 38 Mc Donald’s and Subway 39Mc Donald’s and Subway 40 Mc Donald’s and Subway Figure 14 : SubWay & Mc Donald ‘s Pricing Strategies 41 Mc Donald’s and Subway Critical Analysis MCDONALDS With respect to the services provided by Mc Donalds, the following management issues were observed: 1. McDonalds wishes to rework on its restaurant interiors and match up to those of its self owned restaurants, However the problem that they have encountered is that franchisee owners are unwilling to invest in interior design . 2. McDonald’s has introduced MFY (Made for You) whereby the burgers are made after the order is placed.However, the franchises are required to upgrade their equipment in order to follow this. The franchisees are not willing to incur such expenditure which poses a problem to McDonald’s. 3. We normally observe the customary trend of people queuing outside McDonalds especially during the weekends. This is due to the limited capacity space in the restaurants. This has been a persistent management problem for Mc Donalds. Even though the management at McDonalds has been trying to search for a solution for the same, it fears doing so

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Parents must explain that by typing â€Å"online games† in google search engine a plethora of games websites are displayed which are good and entertaining for children. Children are very smart than parents, with the fact that anything explained once is remembered and from the very next minute, children pick up so fast in learning concepts. Therefore, it is the responsibility of parents and teachers to teach online safety measures to children for the health and benefit of children. Step by step guidance is what is required for children instead of blackboard teaching. Teaching through videos, online training are some of the best methods to teach children how important it is to tread safely on Internet. There must be a friendly and warm atmosphere at the time of parents participation with children while teaching internet skills. Many a times, children do not agree or parents disagree with the online surfing. In such instance, rules must be framed as a formal contract that would be signed by both parents and children. In this manner, children would be compelled to listen to what parents teach about online skills. Apart from this open discussion, also brings good results with the fact that, when parents ask questions about Internet surfing, children get encouraged and begin to provide a great amount of information which enables parents to realize whether children are entering any unacceptable web areas or zones. There are quite a danger zones that harm children to the developing personality especially, information on weapons, forbidden web sites for children age and above all harmful images that trigger the emotions of innocent kids. Even chatting rooms have to be checked by parents, with the fact that at times, net friends provide false age and false information whereby children begin to build friendship with the above age group and ultimately fall prey as a victim to the net criminals/hackers. Children are even motivated to disappear from parents and especially in western world, parents suffered a great loss for not being aware of Internet in the primary stage of its launch. With some of these negative effects, Microsoft has even designed a code of conduct that must be signed between parents and children which is reproduced as below: â€Å"Online code-of-Conduct Contract. I will: Talk with my parents to learn the rules for using the Internet, including where I can go, what I can do, when I can go online, and how long I can be online ( ___ minutes or ___ hours). Never give out personal information such as my home address, telephone number, my parents work address or telephone number, credit card numbers, or the name and location of my school without my parents permission. Always tell my parents immediately if I see or receive anything on the Internet that makes me feel uncomfortable or threatened, including e-mail messages, Web sites, or even anything in the regular mail from Internet friends. Never agree to meet anyone in person that I have met online, without my parents permission. Never send pictures of myself or other family members to other people through the Internet or regular mail without first checking with my parents. Never give out my Internet passwords to anyone (even my best friends) other than my parents. Not do anything online that could hurt or anger other people or that is against the law. Never download, install, or copy anything from disks or the Internet without proper permission. Never do anything on the Internet that costs money without first asking permission from my parents. Let my parents know my Internet logon and chat names, listed below: _____________________ _____________________ _____________________ _____________________ Name (child) _______________________ Date ____________ Parent or guardian _______________________ Date ____________ Several hours of browsing may also be harmful to the sensitive eyes of children which is why there should be a protective screen on computer monitor, otherwise there is every possibility of backache, development of eyesight, and even dark circles around eyes. It is important to take note here that children should be instructed to blink eyes every second and staring at web sites while playing games or visiting web sites without blinking eyes, causes lot of eye sight problems. Conclusion Internet is truly benefiting to children wherein children are educated at a fast pace as never before through blackboard teaching whereas measures of care would yield good results. Reference Protect your family : Beyond the basics, Prevention guidelines Accessed January 28, 2008 http://www. microsoft. com/protect/family/guidelines/default. mspx.

Organizational Technology Plan Essay Example for Free

Organizational Technology Plan Essay Team C is researching University of Phoenix and the technology used at the school. The team will research new technology, workforce training, and recommendations to stay ahead of future challenges. In addition, team C will cover value chain analysis and primary technology the school uses for instructions. University of Phoenix has extensive support activities that students and instructors access daily. Team C will retrieve information and recommend ideas for UOPX to create a more enjoyable learning environment. The team will also cover the different ways UOPX uses the Internet to market products available to all stakeholders. Challenges University of Phoenix has set itself apart by creating a competitive advantage for working adults seeking to further his or her education. Points of differences include advanced technology and communication networks, service-oriented staff in a virtual environment, and easy access of training modules for students of all levels. Although technology has proved a point of difference for UOPX, it also is a hurdle for those intimidated by new advancements. Fear of technology is a consideration. The target market for UOPX is adults who have been away from college for 10-15 years or more. With this market comes a clientele removed from technology that did not exist when he or she enrolled in high school or college. This supports a strategy of establishing partnerships with organizations such as Microsoft or Apple to assist in managing server workload as well as attracting new customers. Staying ahead of the technology curve is essential, and organizations such as Apple can introduce new customers as well as offer new mediums of communication that can bring more awareness to each brand. One example would be developing an Apple tutorial available within the UOPX library. This would help to train, service the students, and enhance their academic experience. University of Phoenix needs to continue to enhance the on boarding process with orientation classes and a consistent stream of tutorials to engage new students to the online program. The current model includes communication networks including e-mail, blogs, chat forums and online forums. This is effective but will become dated if UOPX does not stay ahead of the technology curve. â€Å"Current struggles with bandwidth size for wireless networks is a good example of the need to anticipate and stay ahead of the competition† (Information Systems and Technology Articles, 2011). In addition to the software, it is important to be aggressive with hiring talent who is current with tomorrow’s technology. Recruiting from organizations such as Microsoft, Google, and other technology companies will inspire creative and innovative thinking that will assist in maintaining a competitive advantage and attract new markets. Value Chain Analysis University of Phoenix is an accredited college that is available for adult learners seeking a learning environment, which is flexible, has challenging curriculum, provides a supportive learning environment and is a top-rated college to attend. University of Phoenix has five goals that help students understand what key subjects are essential to his or her education; professional competence and values, critical thinking, problem-solving, communication, information utilization, and collaboration (University of Phoenix, 2011). University of Phoenix primary activities related to value chain analysis is apparent; the learning environment has been constructed. An online campus is available for those adult learners not able to attend an educational campus. The value chain support activities are readily available for any student to research via University of Phoenix website or by calling an academic counselor who can provide information and answer any student or potential students’ question or concern. Primary Activities University of Phoenix was technologically created so learners are provided the same learning experience as those students who attend on-campus classes. Virtual students can feel they are provided the same learning environment and are just as engaged as if sitting in a classroom. This technological edge gives University of Phoenix a competitive advantage over many other universities not offering virtual classrooms or just started to implement virtual learning. Dr. John Sperling, a Cambridge-educated economist and professor-turned-entrepreneur, established University of Phoenix in 1976. He saw an opportunity to cater to working adults seeking higher education by offering convenient class times at local sites (University of Phoenix, 2011). University of Phoenix is the nations largest private university, offering undergraduate and graduate degree programs at more than 200 locations as well as online in most countries around the world (University of Phoenix, 2011). Support Activities Many organizations use some type of support services put into place to help the people who need it. At University of Phoenix, there are support systems to help the students who require help. Most of the students at University of Phoenix are online students and the need for technical support and help desks are extremely important to facilitate with the success of the student. When students and instructors need to meet deadlines, the most important system in place is technical support. UOPX even has help desks for the student or teacher help him or herself instead of talking to a support specialist. Often this list is full of questions that can help solve many common problems. University of Phoenix has numerous types of help desks for the students not just for technical questions. (Regan and O’Connor, 2002. p. 246). UOPX has enrollment specialists and staff members available to help the student enroll in the program they are seeking and properly prepare for the upcoming course. Because University of Phoenix is predominantly online campus, help desks and technical supports are necessary from the start of the course to graduation to ensure the success of the instructors and students. These systems are in place and are usually 24 hours so that help is available when needed. Innovative Approaches University of Phoenix uses innovative approaches toward higher learning and uses the business technology to help them approach new information and old. Data mining is utilized by the business world to help them discover how customers like or dislike a certain product or process; University of Phoenix uses data mining to find new and old information that can be used in classes. Harvard Business School is considered one of the top business schools in the world; the professors teach information that can be useful in all business schools. The information taught by the Harvard professors is available online and in websites like those that are available in the UOPX library. By collaborating with sites like EBSCOhost, Gale PowerSearch, and ProQuest students can research information that has been reviewed by professionals from different sources. Another source of information and also a source of friendship that helps the University of Phoenix with communication, learning, and camaraderie are the e-mail, individual class threads. In addition, the new phoenix connect forums that allow students and faculty to keep in touch with each other. The online learning environment is new to many students and the idea that a person can receive his or her bachelorettes’ in an online class is hard for the professional world to grasp. According to a study about the online learning experience, â€Å"In comparing students who had and who had not completed online courses, Dobbs, Waid and del Carmen (2009) found that students who had completed online courses viewed the online experience as positive, would likely take more online courses and wished faculty would put more materials online† (Deggs, Grover Kacirek, 2010). With this in mind, the online education experience is improving and using more technology to help students gain access to the material that is available. Internet Use University of Phoenix uses the Internet to recruit staff, for customer service and marketing purposes. In the instance of recruitment of new staff, one can find job listings on careerbuilder.com and the phoenix.edu site. This is an added benefit for University of Phoenix to uses the Internet to reach a larger demographic of potential staff. Staff recruiters are available via e-mail if there are questions or concerns. University of Phoenix is quite transparent and open for comments and suggestions. When dealing with marketing, one can stumble across a non-University of Phoenix site and see a banner that can be clicked on to, acquire information about the school. â€Å"University of Phoenix is recognized as the pioneer of online higher education and has been at the forefront of advancing education through technology for more than 30 years† (Mary Berry, UOPX). With Phoenix Connect alone, University of Phoenix is not only tackling customer service for students but also a marketing tool for the university. Banners, blogs, videos, and social networking are exceptional ways that University of Phoenix has used the Internet. Potential students want to know that the university is on the cutting edge and can provide a quality education. By having these avenues to research and learn online are additional advantages and benefits to students and potential staff. Organizations to Move University of Phoenix must remain a dynamic organization with regard to technology. Using Michael Porters Value Chain model, technology is a key support system that influences each of the value chains (NetMBA: Business Knowledge Center, Strategy, 2010). For University of Phoenix to continue to look ahead to future opportunities for growth the outbound logistics and operations units will need to adapt to change. The operations value chain for UOPX is the transformation of the raw materials into a finished product or service. This correlates to the network and infrastructure that UOPX uses today. Advances in technology affect UOPX more than most organizations because they rely on this technology as a primary support system to present the finished product to its customers. Technology advances to increase productivity and service will enhance the website, increase the efficiency and speed of service, introduce new tutorials, and change the design and brand of the network used by students . How the product is delivered describes Porters outbound logistics value chain (NetMBA: Business Knowledge Center, Strategy, 2010). Brick and mortar organizations would refer to this as the packaging and presentation. Phoenix presents this value chain as the online experience it provides the students. Enhancements and technology upgrades to the library, blogs, academic advisory center, and access to the writing and mathematics center for excellence contribute to the online presentation that UOPX provides for the students. Advancements in technology will drive change with Phoenix because it is more than just a support system for the value chains. People upgrade technology at home and at work via communication media, smart phones, and wireless technology. UOPX must embrace this change and adapt it to the current model to remain current with the expectations of its customers and faculty. Embracing this change will ensure that UOPX is keeping pace with the expectations of the public, and stay ahead of competition using technology as a point of difference. Manager Responsibility An essential part of organizational change is the learning curve involved in the implementation plan within the organization. The four phases consist of vital key components involved within managements grasp include unfreezing change, learning, change, and refreezing. Unfreezing change is the management skill of making sure that all parties involved within the change ahead, are current, and prepared for the learning curve ahead. Management must create urgency for the need to change toward each individual. The second phase will include a period of learning. This will be considered the urgency brought upon by the first phase of needing to be prepared for adaptation of change. During this period, the change will focus on changing the old attitude so that each individual is acclimated for the new company vision. Vision during the implementation phase is extremely important to guide each individual. The next phase is called the change phase that takes place after the unfreeze phase. The most optimal time to introduce this phase is once everyone has communicated his or her differences or concerns about the phase. This will include organized meetings within the company to brainstorm within each department. Final phase of this process is called the refreeze phase. The refreeze phase will inclusively bring together the entire process and knowledge gathered by each process. Staff will be encouraged to attend the advanced training sessions created to make the change possible. Through attending these sessions or training classes, each employee will unknowingly become more comfortable with the change. Implement Change Participation will allow employees to be part of the planning and implementation process; he or she can contribute to identifying and understanding the goals of the strategic plan. Education is another factor to help overcome resistance to change from employees. Leaders should educate employees about the strategy before and during the implementation process. Education is a method that supplies individuals with information he or she needs to understand the reason for change. A method a leader can use in the negotiating process is to identify and offer incentives to individuals who resist change such as giving him or her important role in the implementation process. Management and Knowledge Every business needs a good manager to be successful. Without a knowledgeable manager the business will not thrive. One of the most important jobs of a manager is the ability to find and recruit new employee’s that will be able to aid in the success of the business (Change Management Learning Center, 1996-2011). Once the manager has the employee trained and ready to work, the manager will need to have the knowledge to manage the employees. Successfully managing employees is not easy and would require the knowledge of the laws and regulations of employee’s rights. The employees represent the business and are the people that the customers turn to for help. If properly trained and managed the employees will be a huge reason that customers will be loyal. Customer loyalty is partly based upon how much the customer can trust and rely on the business. So training employees to be the best representatives is the absolute most import job of a manager. Managers are also responsible for overseeing the daily business to include stock and supply. It is important for a business not to run out of anything that will help them be successful. The manager must oversee that equipment is staying in good repair and that all the employees be responsible for his or her own duties. Also when needed a manager must restructure any plan or process not working up to standards. Because of changing times and constant technological upgrades new processes are a must, and where there is new processes there must also be new training to learn new processes. The manager is the one person who everyone goes to, when there is an issue or problem it is the manager’s expertise and knowledge that will help the employees to have a good working condition Areas of Manager Knowledge At University of Phoenix, management must be knowledgeable of process re-engineering and restructuring, innovating application of goods and services approaches to managing employees as a vital element in the value chain, methods of achieving, and maintaining customer loyalty. To remain and compete as one of the top nation’s largest private universities offering degree programs in 200 locations as well as online courses in many countries around the world. An organization must be aware of what consumers want and need to keep up with the changing times and remain successful. â€Å"Planning is specifying the goals to be achieved and deciding in advance the appropriate actions needed to achieve those goals† (Bateman Snell, 2009) . In today’s world of technology, University of Phoenix must be able to invent new ways of advancing the company, coming up with competitive advantages while staying progressive, looking for revolutionary technological advances. Planning involves analyzing current situations as well as projecting and estimating future requirements. Company Preparedness Top management in any company has the responsibility to communicate the organization’s vision and guide strategic planning. Consistent and clear communication with team members is other key factors to identify desired outcomes. Leaders will achieve success by simply communicating with the team his or her shared vision, achieving milestones, and celebrating large, or small wins. Team members should share in the vision without fear of reprimand because he or she voices an opinion or challenges premises. Internal Resistance Organizations understand that changes in technology are a constant in today’s business. Management needs to understand that with those changes individuals will react differently depending on how the information is conveyed to the employee. Management understands that individuals will have issues or concerns with new technology changes in the workforce. Individuals who have those issues or concerns should understand that management has his or her best interest in mind when making those changes. Organizations that have a direct communication style with those individuals will ask members of his or her staff what his or her thoughts are with the new change. This will give direct feedback regarding what individuals think about the changes. Individuals, who express those concerns, are more apt to understand the change and move forward. Managers who will use this style can understand that not all members of his or her staff will express his or her concern. Management should develop a straight talk with individuals when he or she has gathered information about any changes in technology within the organization. Management should be straightforward with individuals when the information is needed to be communicated with individuals so that the individual can understand the change and how this will affect his or her job. Employees who are included with developing changes will understand those changes and work on developing a positive attitude toward those changes. Management should understand that some individuals will not understand the changes and do not want to make those changes. Individuals who are part of those groups should be addressed as individuals who need extra attention and understand what concerns that he or she has. Those individuals are people who do not understand those changes and should have extra training to help those individuals with his or her issues. Management should include trainers with any new change in technology so that individuals could be trained on the new processes with the company. Trainers with a hands-on approach with employees are a tool that can assist with the negativity an employee may experience. Employees will be more open to express his or her concern with a coworker who is a trainer. The trainer can take that information and pass it on to management. Management can sit down and come to positive conclusions for all parties involved to provide better solutions to employees. The solution to resistance from employees during technology changes can be implemented differently. It depends on the individual and not every individual will be positive with any change in an organization with technologies. Management needs to let people know the benefits of those changes, and involve as many people as possible to ensure people can understand the changes. Involvement and open talk with employees with make the resistance dwindle as much as possible. Management must prepare for those changes and be open with individuals to show him or her change. Effective Communication of Change Companies are prone to change regardless of how hard an organization attempts to limit changes. Companies like University of Phoenix embrace change because they know it drives the competitive edge. Recently University of Phoenix went under some drastic changes for the betterment of the school and most important the students. This was highlighted in the media as well as on the Internet. One example of how the university effectively communicated changes was by having their representatives speak to the media and reporters about why they were changing compensation for employers and eliminated staff members. The following is a statement from a representative at University of Phoenix about changing compensation, â€Å"We are the first to do so among proprietary schools, and it is an important change that is clearly something that regulators and policy makers in Washington want to see† (De Groote, Michael of Deseret News). This statement alone lets any potential student know that the reason for the change is to align with what the government wants to see. This puts in the customers mind that the UOPX is serious about abiding to guidelines and policies. Making such a statement is a bold move and advantageous in creating the competitive edge for the university. Because the university is the first to make such a change this allows students whether new or old, know they are serious about the accreditation of the school. They proved this by making a tough decision even though it may have displayed weakness but were essential at the time. Ownership UOPX markets itself as an accredited institution that provides education at the highest level. It provides students an online library with resources that represent the integrity of the university and the product UOPX delivers to its students. This information and the content provided represent the outbound logistics and the sales and marketing value chain for University of Phoenix. The university packages this information to attract students to the benefits and value of the product. Accuracy, quality, and flow of this information (outbound logistics) will determine the success of this value chain and the impact on the entire system. If this value chain breaks down the synergy of the organization will be lost. The raw materials and operations value chains can be managed perfectly but if the logistics of the customers’ access to this information is flawed, UOPX will fail. More important, technology becomes a key support to this value chain because the content, accuracy, and accessibility of this information is a primary point of difference for UOPX. Leaders must have excellent communication with the technology team and logistics team to coordinate the product in a way that offers value to the student but not overwhelming him or her with complicated application to access the information. Accuracy and quality of the information will reflect the sales and service value chain. UOPX markets itself as an institution that affords students every benefit of a traditional brick and mortar university. With that statement UOPX must ensure that all information obtained from the students complies with privacy regulations and material found within the university library is credible. Communicate Change University of Phoenix is at the forefront of technology in an educational environment. The company is continually looking for the best technology to be used in the adult education field. To stay at the top as the largest private university the organization must be able to communicate internally with employees and externally with customers. Different resources reach out to different individuals. Apollo Group is the parent company of University of Phoenix. Within the walls of the company Apollo group uses several ways to communicate with employees about technology changes coming down the road. The organization uses both broadcast e-mail as well as individual e-mail to relay information on technology researched, beta tested, and progressed pertaining to the implementation plan. The organization uses an internal website and network to allow employees to learn more about different projects and give input to the project teams. Employees can access training materials for the new technology implemented or considered for implementation. Social Contract Social contract will meet these principles of social contract through actively contributing revenue earned through the successful implementation of new technology. This shows the benefit rather than just the revenue by exemplifying to the public that this company is in support and contributes to welfare of society and not just focused on maximizing profit. University of Phoenix’s annual report will highlight the progress of our social responsibility on many levels. Including furthering members of society education, minority help, donations to arts, and social welfare agencies that will improve many social conditions. Through implementing a well planned/organized technology, these standards of ethical issues will be met. Ethical issues concur with the science of human duty to one another. Giving social responsibility to society exemplifies an easy and unique decision for our future investors. â€Å"Primary functions, such as product research and development, production, and marketing; and support functions, such as human resources, public relations, and information systems† (Regan O’Connor, 2002, p. 17) are extremely important primary functions involved in actively and directly involving the production and marketing for this product. The IT department expanded to other departments of the new technology will correlate a focus on organization-wide management to develop skills of knowledge management in training and development issues. Ownership Any organization has social responsibilities to the community and the employees. Technology plays a role in that responsibility. Not only does University of Phoenix use technology to service its customers but also to help the employees of Apollo group. The University of Phoenix uses secure technology programs to transmit information with the Department of Education and Direct Loans. The students social security number, birth date, contact information, and sometimes banking information must be secure. Personal information must be protected because of privacy rights set in place by the federal government. One of the largest reasons to protect this information is identity theft. This would be the biggest failure of social responsibility. Technology Technology is used to help employees as well. Apollo group employs people across the nation. Human resources to provide benefits and pay to all employees use technology. Paperwork for different types of leave is transmitted electronically. Changes in personal information are kept on the human resources website. The University of Phoenix uses technology to improve and support the well-being of the employees. Through the internal intranet system, the employees have access to resources to become healthier, physically, and mentally. Through the same HR site, employees can view paychecks, vacation, sick hours, change personal information, and complete training. Technology is continually being used to help employees. Many items have to consider when researching going global. In fact, the world is becoming a smaller place in terms of business. With all the new technology, it is easy for a business to be productive in other countries. E-mail, video teleconferencing, the Internet, and e-commerce are some of the methods used by businesses so that they can be in more than one place. Many rules apply that may make the transition difficult if not known. Possessing an IT manager is a must when going global because of the rules and regulations of other countries for the Internet. Web accessibility in some countries is limited that would make setting up the Internet in another country difficult. Each country has policies and procedures that must be followed in order for use of the Internet to be used (W3C Web Accessibility initiative, 25 August 2006). This means that a company should understand the policies and procedures before they purchase their property in the country. Being online will be one of the m ost important tasks this business will have. Without the use of the Internet the business will be, blind so to speak from their sister locations, and this may pose a problem to the company. The long term effects of cultural and languages differences on a company’s business operations can be positive and negative for an organization depending on how that organization is prepared for that development. Organizations must understand the countries culture when expanding to that country. Different cultures have different customs that is acceptable and unacceptable in that country. The long-term effect of an organization moving into a country and conducting business not fully aware of those habits and customs in that country can result in very negative for that organization. Different nations have different customs that he or she is accustomed too. If an organization crosses those lines in the form of the employee, those employees will not work as effetely as he or she should. This happens because of an individual upset with the organization and spending more resources complaining about what had happen. This result for the organization will take time to resolve to make things work for the better. That organization must communicate with the employees and other members of the community what the goal is for the organization. If the goal is positive for both the organization and country than that business will result in a win-win solution for everyone involved. In an organizations standpoint it should be able to communicate effetely so that miscommunication cannot accrue. If an organization does have miscommunication, the organization must be able to correct that miscommunication as quickly as possible to save the organization from down time. Organizations can benefit from expanding globally if it is done correctly. The correct way to do this is to have research done on the country that the organization is looking to expand. This will ensure that the organization is successful in working with that organization. The long-term effect for doing business that must expand to stay competitive is positive for the organizations and expands employment for other people involved. Expansion is a necessity for organizations. With that necessity, the expansion should have the research needed to support effective communication within that organization. Ownership UOPX markets itself as an accredited institution that provides education at the highest level. It provides students an online library with resources that represent the integrity of the university and the product UOPX delivers to its students. This information and the content provided represent the outbound logistics and the sales and marketing value chain for University of Phoenix. The university packages this information to attract students to the benefits and value of the product. Accuracy, quality, and flow of this information (outbound logistics) will determine the success of this value chain and the impact on the entire system. If this value chain breaks down the synergy of the organization will be lost. The raw materials and operations value chains can be managed perfectly but if the logistics of the customers’ access to this information is flawed, UOPX will fail. More important, technology becomes a key support to this value chain because the content, accuracy, and accessibility of this information is a primary point of difference for UOPX. Leaders must have excellent communication with the technology team and logistics team to coordinate the product in a way that offers value to the student but not overwhelming him or her with complicated application to access the information. Accuracy and quality of the information will reflect the sales and service value chain. UOPX markets itself as an institution that affords students every benefit of a traditional brick and mortar university. With that statement UOPX must ensure that all information obtained from the students complies with privacy regulations and material found within the university library is credible. Communicate Change University of Phoenix is at the forefront of technology in an educational environment. The company is continually looking for the best technology to be used in the adult education field. To stay at the top as the largest private university the organization must be able to communicate internally with employees and externally with customers. Different resources reach out to different individuals. Apollo Group is the parent company of University of Phoenix. Within the walls of the company Apollo group uses several ways to communicate with employees about technology changes coming down the road. The organization uses both broadcast e-mail as well as individual e-mail to relay information on technology researched, beta tested, and progressed pertaining to the implementation plan. The organization uses an internal website and network to allow employees to learn more about different projects and give input to the project teams. Employees can access training materials for the new technology implemented or considered for implementation. Social Contract Social contract will meet these principles of social contract through actively contributing revenue earned through the successful implementation of new technology. This shows the benefit rather than just the revenue by exemplifying to the public that this company is in support and contributes to welfare of society and not just focused on maximizing profit. University of Phoenix’s annual report will highlight the progress of our social responsibility on many levels. Including furthering members of society education, minority help, donations to arts, and social welfare agencies that will improve many social conditions. Through implementing a well planned/organized technology, these standards of ethical issues will be met. Ethical issues concur with the science of human duty to one another. Giving social responsibility to society exemplifies an easy and unique decision for our future investors. â€Å"Primary functions, such as product research and development, production, and marketing; and support functions, such as human resources, public relations, and information systems† (Regan O’Connor, 2002, p. 17) are extremely important primary functions involved in actively and directly involving the production and marketing for this product. The IT department expanded to other departments of the new technology will correlate a focus on organization-wide management to develop skills of knowledge management in training and development issues. Ownership Any organization has social responsibilities to the community and the employees. Technology plays a role in that responsibility. Not only does University of Phoenix use technology to service its customers but also to help the employees of Apollo group. The University of Phoenix uses secure technology programs to transmit information with the Department of Education and Direct Loans. The students social security number, birth date, contact information, and sometimes banking information must be secure. Personal information must be protected because of privacy rights set in place by the federal government. One of the largest reasons to protect this information is identity theft. This would be the biggest failure of social responsibility. Technology Technology is used to help employees as well. Apollo group employs people across the nation. Human resources to provide benefits and pay to all employees use technology. Paperwork for different types of leave is transmitted electronically. Changes in personal information are kept on the human resources website. The University of Phoenix uses technology to improve and support the well-being of the employees. Through the internal intranet system, the employees have access to resources to become healthier, physically, and mentally. Through the same HR site, employees can view paychecks, vacation, sick hours, change personal information, and complete training. Technology is continually being used to help employees. Many items have to consider when researching going global. In fact, the world is becoming a smaller place in terms of business. With all the new technology, it is easy for a business to be productive in other countries. E-mail, video teleconferencing, the Internet, and e-commerce are some of the methods used by businesses so that they can be in more than one place. Many rules apply that may make the transition difficult if not known. Possessing an IT manager is a must when going global because of the rules and regulations of other countries for the Internet. Web accessibility in some countries is limited that would make setting up the Internet in another country difficult. Each country has policies and procedures that must be followed in order for use of the Internet to be used (W3C Web Accessibility initiative, 25 August 2006). This means that a company should understand the policies and procedures before they purchase their property in the country. Being online will be one of the most important tasks this business will have. Without the use of the Internet the business will be, blind so to speak from their sister locations, and this may pose a problem to the company. The long term effects of cultural and languages differences on a company’s business operations can be positive and negative for an organization depending on how that organization is prepared for that development. Organizations must understand the countries culture when expanding to that country. Different cultures have different customs that is acceptable and unacceptable in that country. The long-term effect of an organization moving into a country and conducting business not fully aware of those habits and customs in that country can result in very negative for that organization. Different nations have different customs that he or she is accustomed too. If an organization crosses those lines in the form of the employee, those employees will not work as effetely as he or she should. This happens because of an individual upset with the organization and spending more resources complaining about what had happen. This result for the organization will take time to resolve to make things work for the better. That organization must communicate with the employees and other members of the community what the goal is for the organization. If the goal is positive for both the organization and country than that business will result in a win-win solution for everyone involved. In an organizations standpoint it should be able to communicate effetely so that miscommunication cannot accrue. If an organization does have miscommunication, the organization must be able to correct that miscommunication as quickly as possible to save the organization from down time. Organizations can benefit from expanding globally if it is done correctly. The correct way to do this is to have research done on the country that the organization is looking to expand. This will ensure that the organization is successful in working with that organization. The long-term effect for doing business that must expand to stay competitive is positive for the organizations and expands employment for other people involved. Expansion is a necessity for organizations. With that necessity, the expansion should have the research needed to support effective communication within that organization. To allow a company to grow, the expansion globally may need to take place. Whereas this would be an excellent feat to take on, there are technology issues that can occur in the process. It is best to prepare oneself for any technology issue that may arise. First, it is important to understand where the company plans to spread globally and if that country is capable of meeting the standard s required in the United States. One issue that may arise is some â€Å"countries lack the infrastructure to support such technology† (Encyclopedia of Business, p. 1). If this occurs, a solution may be establishing intermediate technology for the time being. Another problem could be security when business is conducted online. Other countries may not uphold the same privacy acts as The United States therefore customers could suffer because of this. One key issue would be the Internet and how quickly information can be communicated. Looking at University of Phoenix the online students would suffer in another country if they did not have comparable Internet to the United States. This would hinder their schooling, and this would not be something the university would want for the student. Another factor would be the time difference and tech support available for students who need it in other time zones. Hence, it is crucial to research and know the location thoroughly so these technology issues would not take place. Team C completed extensive research on University of Phoenix’s technology plan and current upgrades. UOPX has a business description of giving all individuals the chance to receive a degree to improve his or her marketability and improving his or her lively hood. Technology has an enormous impact on UOPX because a majority of students attends classes on-line. The university has a stringent policy on proper conduct of students and faculty. UOPX requires and expects all stakeholders to respect and treat all students and employees with proper etiquette. In addition, UOPX has students and instructors around the world. This requires UOPX to establish technology and support staff that is well versed in the technology that is used by all stakeholders. UOPX has consistently been on the for-front of technological advancement for on-line classes. The university has consistently sought out the best and brightest individuals in the technology field to stay ahead of all other on-line universities. Because of being on the for-front, UOPX has continued to set the standard with-in the for-profit universities. References Information Systems and Technology Articles. (2011, April). Wireless Infrastructure: Can our Current System Handle Bandwidth Demands. Retrieved from http://www.phonix.edu University of Phoenix. (2011). Introducing PhoenixConnect: The University of Phoenix Academic Social Network. 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Retrieved from http://www.change-managment.com/change-managment-overview.htm http://www.deseretnews.com/article/700088460/University-of-Phoenix-enrollment-drops-because-of-changes-to-enrollment-recruiting-practices.html NetMBA: Business Knowledge Center, Strategy. (2010). The Value Chain. Retrieved from http://www.netmba.com W3C Web Accessibility initiative. (25 August 2006). Policies Relating to Web Accessibility. Retrieved from http://www.w3.org/WAI/Policy Regan, E. A., OConnor, B. N. (2002). End-User Information Systems: Implementing Individual and Work Group Technologies (2nd ed.). Pearson, NY: Prentice-Hall.